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These objectives are enabled and supported by the following strategic drivers which

provide a competitive advantage to the Company and act as a guideline to direct strategy

formulation and implementation by the businesses within the Group

how

we do it

Our

3

sustainability values that support these objectives and strategic drivers:

Environmental

Environmental &

Social Responsibility

in our Supply Chain

Social

Building Trusting Relationships

with Stakeholders

Health, Safety & Development of

our Employees and Communities

Governance

Governance & Responsible

Business Practices

Operational &

Resource Efficiency

Our

4

strategic drivers

Maintain Prudent

Financial Profile

Strengthen

Core Businesses

Leverage on

Market Opportunities

Establish Strong Pillars

For Future Growth

Maintain prudent financial profile

What it means

• Drive strong cash generation

• Employ diligent monitoring of both operating and

capital costs

• Capacity to accommodate growth

Strengthen core businesses

What it means

• Drive margin improvement by enhancing cost and

production efficiency

• Grow market share through expansion of existing

operations, products & services and entry into new

markets

Leverage on Market Opportunities

What it means

• Seek new market opportunities by leveraging on

our industry knowledge & expertise to provide

competitive advantage amid changing market and

customer demands

Establish strong pillars for future growth

What it means

• Explore partnerships and investments in select new

engines for growth

• Develop people to grow the talent pool

• Strong and good governance

kumpulan Fima Berhad

(197201000167)(11817-V)

Annual Report 2020

27