page
35
KUMPULAN FIMA BERHAD
(11817-V) |
Annual Report
2016
Key focus areas for the current year would be to further
improve internal efficiencies and reduce the costs of
capital through additional improvements to our stock
management and procurement practices. We are also
identifying opportunities to enhance our sales and
distribution performance along with planned expansion
into new markets and segments that can serve as
the next engines of growth. In PNG, we also actively
participate and respond to any trade measures on fish,
particularly tuna, and support the PNG government’s
initiatives to protect local PNG businesses from export-
dumping activities.
Looking beyond the current challenges and economic
uncertainty, the long-term outlook for the Division
remains positive. Given the strength of our “Besta”
brands and the fact that canned fish remains a main
staple protein choice of PNG consumers, we believe
that the Division is well positioned to deliver sustained
positive results moving forward.
Revenue Contribution By Categories (%)
By Brand
Others
3%
Client/
3rd Party
Brands
81%
In-House
Brands
6%
By Product
Others
6%
Non-Dairy
Creamer
39%
Pepper
11%
Brown
Sugar
3%
Salt
2%
White
Sugar
39%
Food Packaging
Chairman and Group MD’s visit to Fima Instanco Sdn Bhd
IFC product range
Retort machines, IFC